CSR Strategy

At the end of 2010, the Board of Directors approved the bank’s strategy in the sphere of corporate social responsibility and philanthropy (CSR = Corporate Social Responsibility).
The CSR strategy for 2011-2013 builds on the strategy from previous years (2008-2010), which has proven meaningful and suitable for our bank. It is still overarched by the motto “Investing for the Future”. Our CSR strategy is based on general principles of corporate social responsibility and it was drafted on the basis of an opinion survey among employees, clients, shareholders, and the general public.

Three main areas of CSR activities were identified on the basis of the survey outcomes, on which Ceska Sporitelna will focus in the future:

• Education, focusing on financial education
• Helping people in need, focusing on the ageing society and on helping in drug addiction prevention and treatment
• Sustainable development and care for the environment, and newly also support for social enterprise.

Ceska Sporitelna’s position in corporate philanthropy in the Czech Republic

Ceska Sporitelna is a leader in corporate philanthropy and CCI (Corporate Community Investment) in the Czech Republic. In the TOP Corporate Philanthropist ranking, Ceska Sporitelna has always been among the first five in the category of Aggregate Volume of Funds Granted. In 2010, it became the most generous banking institution in the Czech Republic, with more than CZK 53 million.

TOP 10 - The most generous philanthropists in the Czech Republic in 2010 (amounts are in CZK)