News

01/18/2010

Ceska Sporitelna Has a New Educational Portal for the Young – Moneymanie

Starting on January 2010, Ceska Sporitelna launched a new educational portal for youth, called Moneymanie. Its goal is to enhance young peoples’ knowledge of finance, through an entertaining and interactive form. On the www.moneymanie.cz [new window] site, users can get information about such things as how banks work, what kinds of payment cards there are, or how to get money for studying. The information is general and does not promote Ceska Sporitelna products. The portal puts an emphasis on interactive contact with the user - he can set what the guide to the portal will look like (the Money character), and the portal includes competitions, on-line quizzes, discussions, and news. Moneymanie also has a profile on the social network Facebook, on which Ceska Sporitelna has been since last July. The new educational portal project constitutes a part of the strategy of being a socially responsible bank in the sphere of education.

“Getting oriented in the world of finance is a necessity today. But we realise that, in the contemporary world, only information that is presented in an unusual form, and with which the user can interact, stands a chance of captivating attention. In this way, Moneymanie adds another piece to our mosaic of educational activities and also uses modern interactive features,” said Klára Gajdušková, Director of Corporate Communication at Ceska Sporitelna.

Moneymanie is related to certain existing educational projects for youth that Ceska Sporitelna has itself initiated or which it supports financially. Together with the existing portal www.reknito.cz, focused more on a non-traditional presentation of Ceska Sporitelna’s products for students and young people, Moneymanie forms a sort of “tandem“ of Sporitelna’s educational projects for youth. In the Eurorebus project, which tests the knowledge of students in the upper forms of primary schools and in secondary schools, the disciplines tested have expanded to economics and finance, in connection with Moneymanie.

Ceska Sporitelna has devoted sustained attention to the development of education, and financial education in particular. It cooperates with universities, primarily with the University of Economics in Prague, and last year, it participated in the establishment of the auxiliary specialisation “Financial Sector Analyst”. Presently, specialised soft-skill development seminars are also organised for university students, which are offered at reduced prices to the holders of Ceska Sporitelna’s Personal Student Account.

Should you have any questions or need further information, please turn to CS Press Centre:

Press release - PDF version [new window]