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Ceska Sporitelna’s Social Bank to Be Led by Klára Gajdušková

Ceska sporitelna, which has, through its foundation, been active in the social sphere on a sustained basis, is launching a social bank, a unique project in this country.  It will be a bank for everyone for whom traditional banking and advisory services are unavailable or available only with great difficulty.  The winner of the selection process for its head is Klára Gajdušková, who will assume her position in September 2015.

The social bank project is a logical step forward for the bank.  Since its establishment nearly two hundred years ago, the bank has actively supported socially beneficial activities – assisting people on the fringe of society, sports, and the arts.  “The social bank essentially means that we are getting back to our roots: a bank for people for whom banking and advisory services are not accessible, which means people on the verge of poverty and organisations that take care of them and help them.  Klára Gajdušková has led social projects for many years and overseen the socially responsible activities of the bank.  We unanimously agreed that under her leadership a strong and functioning entity will be created,” said Pavel Kysilka, Chairman of the Board of Directors of Ceska sporitelna.

Klára Gajdušková has experience in communications, the sphere of social and charitable activities, and the implementation of new projects and programmes.  Under her direction, professionally functioning corporate communication was developed in 2000.  She has also invested great effort into the management of the reputation of the bank and two large foundations – she is the Chairman of the Board of Directors of the Ceska Sporitelna Foundation and Vice Chairman of the largest foundation in the Czech Republic, the Depositum Bonum Foundation.  The social bank project is another interesting challenge for her, in spite of it being built from the ground up.  “I enjoy new challenges, and our social bank is undoubtedly that.  It will not be a piece of cake, as it is a unique project, unprecedented in the Czech Republic.  We are obtaining all of our information and experience from abroad, and are combining it with our ideal conception of what a social bank could and should look like.  There are definitely things to look forward to: we will offer banking products and services to the most at-risk group of people, to whom traditional banking offers are not directed,” explained Klára Gajdušková, new manager of the Ceska Sporitelna Social Bank.

Before joining Ceska sporitelna, Klára Gajdušková worked in the media – from 1993 she worked as an editor of the Czech Press agency, and from 1995 at Thomson Reuters. She studied English and political science at the Faculty of Arts of Charles University, andragogy at the University of Jan Amos Komensky and psychology at La Salle University in Philadelphia.

Ceska sporitelna is currently seeking a new communications manager.

For further information please contact the Press Centre of the Ceska Sporitelna Financial Group (CSFG):

Kristýna Havligerová                                                                                      

ČS Press Officer
E-mail: tiskove_centrum@csas.cz


Press release – PDF version [new window]

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Aktuální k: 26.10.2016
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