Ceska Sporitelna Launches Round Two of the Successful Campaign Your Card Too Can Help, Again Donating at Least CZK 1 mil. to the Visually Impaired
Ceska sporitelna’s marketing campaign Your Card Too Can Help
kicks off on 1 April 2015.
For every payment made with a CS card during the campaign, the bank will
make a contribution to its long-standing partner – The Palata Home.
In round one of the campaign, which ran last autumn, CS donated over CZK
1 million to Palata for the purchase of reading aids.
Between 1 April and 31 May 2015, Ceska sporitelna will
repeat its successful marketing campaign of last autumn: for every payment that
clients make with any Ceska sporitelna card during that period, the bank will
make a contribution to visually impaired seniors from The Palata Home.
The bank has been supporting the facility for a full 122 years and the
bank’s legal predecessors were also among its founders. Last year, Ceska
sporitelna donated CZK 1,079,000 to The Palata Home, for purchasing special
reading aids and other equipment. This year, funds will go primarily
towards the purchase of special positioning hospital-type beds. Two
pleasant and vital residents of The Palata Home – ninety-one year old Jiřina V.
and the three years older Alena L. – will be the faces of the campaign.
“Sporitelna is celebrating its 190th anniversary
this year and The Palata Home is its oldest corporate social responsibility
project. That is why we jumped at the opportunity to link our clients’
abundant activity in paying by card with providing assistance to visually
impaired people. I trust that clients will again get involved this year
and help Palata get the equipment it needs, by using this accessible,
comfortable, and secure payment method,” said Lukáš Hemek, Director of Retail
Support and the Card Centre at Ceska sporitelna.
The Palata Home is one of the oldest facilities of its kind in
this country, providing care to visually handicapped people from throughout the
entire country. It was established at the initiative of Ceska
sporitelna’s legal predecessors at the end of the 19th century, and
the bank supports it to this day through the Ceska Sporitelna Foundation.
For further information please contact the Press Centre of the Ceska
Sporitelna Financial Group (CSFG):