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27.03.2015

Facebook Chose to Include Ceska Sporitelna’s Marketing Strategy among Its Case Studies of Reputable Global Brands

  • The marketing story of Ceska sporitelna’s “Facebook mortgage” has become a case study on Facebook’s global site.
  • Ceska sporitelna is only the second Czech company to have been included among the “case studies” of global brands and serve as an example of product sales via the social network Facebook.
  • Mortgage sales via Facebook also won awards in the FLEMA Media Awards and Fincentrum Bank of the Year competitions.

Facebook acknowledged Ceska sporitelna’s marketing special, in which the bank used the social network for direct mortgage sales, and featured it on its global website among its case studies of global corporations, such as Vodafone UK, Coca-Cola, Estée Lauder, and Audi. By this means, Facebook draws attention to companies that have been able to exploit its resources uniquely and creatively. In the case of Ceska sporitelna, it draws particular attention to the sales model that the bank chose, listing specific results that the campaign brought the bank. The start-up company ZOOT is the only other company from the Czech Republic to have achieved such distinction.

“The keys to success were promotion that used Facebook API technologies and motivating people to share our application. Thanks to our knowledge of clients who visited either our Mortgage Centre’s website or the application itself, we were able to create thousands of precisely segmented advertisements. Essentially, we used all of the available information and technologies that Facebook has to offer,” says Lukáš Burda, who is responsible for Ceska sporitelna’s digital marketing.

On Facebook last summer, it took people a mere four days to win, for themselves and other applicants, a mortgage with an advantageous interest rate. Ceska sporitelna’s unique offer was conditioned on the minimum number of 250 applicants and a time limit of 14 days. That is why people shared the offer with their friends and acquaintances, reaching the threshold within four days. Last year, Ceska sporitelna sold nearly 800 mortgages over Facebook, in an aggregate volume of 1.42 billion crowns. Currently, the bank is the most successful Czech bank on Facebook, with over 43,000 fans. The bank is among the leaders in responding to its clients’ inquiries on social networks – on average, it responds within 35 minutes on Facebook.

Ceska sporitelna’s innovative approach was also rewarded by the expert jury in the FLEMA Media Awards competition, in which Ceska sporitelna won first place in the Best Use of Digital Media category; the bank also won the Mortgage of the Year award in the Fincentrum Bank of the Year competition.

For information on Facebook, read here [new window]

For further information please contact the Press Centre of the Ceska Sporitelna Financial Group (CSFG):

Kristýna Havligerová
CS Press Officer
E-mail: tiskove_centrum@csas.cz
Marek Pšeničný
CSFG Press Center


Press release – PDF version [new window]





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