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Ceska Sporitelna’s 190th Anniversary Spot Earns TV and Internet Success

  • A survey showed that the commercial can draw attention, strengthen brand awareness, and 93% of viewers remember its main message
  • On Facebook, the video addressed more than 54,000 users, 28,000 of whom viewed it
  • On YouTube, it has been seen by nearly 5,400 people

Ceska sporitelna filmed a unique spot to celebrate the 190th anniversary of its founding, and presented it to the public on 12 February 2015.  In a single month, it was viewed by nearly 5,400 people on the video-server YouTube.cz and further tens of thousands of users saw the spot on Facebook.  Our commercial has also appealed to the general public through television, where it proved to be more effective than is the standard and to positively influence how both clients and non-clients think about Ceska sporitelna.

“This is the most successful contribution ever on our Facebook profile,” said Lukáš Burda, the head of Ceska sporitelna’s digital team.  “In this short time, our spot addressed more than 54,000 users on Facebook, and 28,000 of them viewed the video.  About a thousand people put a “like” on the contribution, and more than 200 people have shared it.  There was a live discussion under the spot, too - people have written more than 80 comments, nearly all of them being positive,” added Lukáš Burda. 

The success of the commercial has also been confirmed by a survey conducted among the bank’s clients as well as non-clients.  “We have released a very well-done spot.  People like our anniversary commercial; it can capture the viewer’s attention and, having seen the spot, nobody is left wondering what bank it pertained to.  These three indicators show that the commercial has been more effective than is the standard,” said Pavel Vaněček, the head of the marketing survey team at Ceska sporitelna.

The success of the spot is supported by the fact that the vast majority of viewers, a record 93%, precisely remember its main message - “We have been closer to you for 190 years”.  An above-average number of people who are the bank’s clients, as well as non-clients, state that, thanks to this commercial, they would consider Ceska sporitelna next time they have to deal with or address financial matters.

For further information please contact the Press Centre of the Ceska Sporitelna Financial Group (CSFG):

Kristýna Havligerová
CS Press Officer
E-mail: tiskove_centrum@csas.cz
Marek Pšeničný
CSFG Press Center

Press release – PDF version


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Aktuální k: 21.9.2017
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