News

Summer Festival Visitors Withdraw More Than 6.2 mil. CZK from Ceska Sporitelna Mobile ATM

• 5,276 mobile ATM withdrawals in the amount of 6,276,000 CZK
• Average withdrawal amount of approximately 1,190 CZK
• Almost half of the total amount withdrawn at Rock for People - 3,137,400 CZK

Summer festival visitors made 5,276 withdrawals in a total amount of 6,276,000 CZK from Ceska Sporitelna mobile ATMs in 22 festival days. The average withdrawal amount was approximately 1,190 CZK. Visitors could use mobile ATM services at the Rock for People and Colours of Ostrava festivals as well as all Hrady.cz festivals with the exception of the Kuneticka hora castle festival. The most successful festival was the Rock for People festival, where visitors withdrew more than 3.1 million CZK in four festival days. 

"There was great interest in the mobile ATM at the festivals this year. Visitors withdrew almost twice as much as last year," said Tomas Kolar, Director of Corporate Marketing and Sponsoring at Ceska Sporitelna. "We have supported these festivals over the long-term because we are convinced of their quality. However, we want to continue to actively look for other events at which our mobile ATM will make clients' lives easier and contribute to their enjoyment," added Kolar. 

The most successful festival was the Rock for People festival where visitors made 2,451 withdrawals in a total amount of 3,137,400 CZK in four festival days. The average withdrawal amount came to approximately 1,280 CZK. At the Colours of Ostrava festival, visitors made 1,602 withdrawals in a total amount of 1,946,200 CZK in four festival days with an average withdrawal amount of approximately 1,214 CZK. At the seven Hrady.cz festivals, visitors made 1,223 withdrawals in a total amount of 1,192,400 CZK in 14 festival days. The average withdrawal amount came to approximately 975 CZK. The most successful of the Hrady.cz festivals was the Rozmberk castle festival, where visitors made a total of 247 withdrawals in a total amount of 282,800 CZK.

Approximately 28,500 visitors took part in the Rock for People festival and 25,000 visitors in the Colours of Ostrava festival. Approximately 42,000 people visited all Hrady.cz festivals in total, with the most successful festivals being the Tocnik and Kuneticka hora castle festivals, each attracting approximately 6,000 people.

The Bank prepared a Ceska Sporitelna FUN zone for the Rock for People and Colours of Ostrava festivals. There, visitors were able to watch interesting exhibitions or take part in competitions to win scooters or unicycles. Other attractions included body painting, henna tattoos, a dancing board, Nintendo, a chill-out zone and more.

For further information please contact the Press Centre of Ceska Sporitelna Financial Group (CSFG):

Press release - PDF version [new window]